Article marketing effectiveness
We talked already few times on this blog about effectiveness of different off page SEO strategies and link building and we always concluded that article marketing is one of the most effective link building methods if not the most effective…
Now we will talk a little bit about why is article marketing so good for your ranking and why sometimes its not.
First we need to know that article marketing is done by two simple steps, first, creation of article and second, article submission to article directories. Creation is simple, you sit, write an article about given topic until you cover it. Then you insert your resource link and that’s it. Next step is submission of that article to your favorite article directory. Now most people here make first mistake, they submit same article to more and more directories and with each duplicate your article is less useful to people. Keep your articles on each article directories unique as possible… Some directories will even refuse just copied articles…
Now after your unique article is approved, see what we get…
First your article is submitted to site which has certain amount of authority. That authority will be enough for your article, to rank somewhere at Google. After ranking it will start to give you highly targeted traffic over your backlink in it. Highly targeted traffic means conversions and that is what we all finally are looking for.
Writing the relevant articles over time puts your site and you as an authority in the field. Why? Because you have knowledge about the niche, and you are showing that knowledge to the masses. Search engines are also among that masses, and once search engines will figure out that your site have knowledge and that you are giving it around, so in the end site will rank better. That means more highly targeted visitors and more conversions.
Simply, article directories are giving you opportunity to show your knowledge, something social bookmarking or directory backlinks can’t give you. It’s a different way. On social bookmarking users will say: that site is good, that site is relevant. But in the article marketing you will get chance that those users start telling that around.
All magic is in knowledge and relevant content and because of that article marketing is and will be highly effective link building strategy.
References:
Article syndication experiment
