Sulumits Retsambew

We talked already few times on this blog about effectiveness of different off page SEO strategies and link building and we always concluded that article marketing is one of the most effective link building methods if not the most effective…
Now we will talk a little bit about why is article marketing so good for your ranking and why sometimes its not.

First we need to know that article marketing is done by two simple steps, first, creation of article and second, article submission to article directories. Creation is simple, you sit, write an article about given topic until you cover it. Then you insert your resource link and that’s it. Next step is submission of that article to your favorite article directory. Now most people here make first mistake, they submit same article to more and more directories and with each duplicate your article is less useful to people. Keep your articles on each article directories unique as possible… Some directories will even refuse just copied articles…

Now after your unique article is approved, see what we get…

First your article is submitted to site which has certain amount of authority. That authority will be enough for your article, to rank somewhere at Google. After ranking it will start to give you highly targeted traffic over your backlink in it. Highly targeted traffic means conversions and that is what we all finally are looking for.

Writing the relevant articles over time puts your site and you as an authority in the field. Why? Because you have knowledge about the niche, and you are showing that knowledge to the masses. Search engines are also among that masses, and once search engines will figure out that your site have knowledge and that you are giving it around, so in the end site will rank better. That means more highly targeted visitors and more conversions.

Simply, article directories are giving you opportunity to show your knowledge, something social bookmarking or directory backlinks can’t give you. It’s a different way. On social bookmarking users will say: that site is good, that site is relevant. But in the article marketing you will get chance that those users start telling that around.

All magic is in knowledge and relevant content and because of that article marketing is and will be highly effective link building strategy.

References:

Article syndication experiment

Article marketing

I started SEO project 192.168.1.254 to see can small micro niche site, strictly aimed, rank for one simple keyword. Everything went well, little bit of article marketing, little bit of social bookmarking and little bit of links from my existing pages did work like charm. Out of 227 000 results for 192.168.1.254 my site ended up second in place.

Only bad thing was is that my keyword is poor and is not getting any traffic thus no clicks on ads. Couple of cents here and there.

Those who don’t know 192.168.1.254 is an IP address from private range used as default router address from many manufacturers. However it looks that people dont have problems with the mentioned but those who have just in case can check these  two hyperlinked articles for solutions.

So your restaurant just got brand new web site and you want to rank locally on search engines in goal of getting more visitors and in the end real guests. Local ranking and restaurant marketing is usually easier to get and maintain since local competition is lower then global.
Beside regular promotion here are some things you should additionally do:

• Site directories – Insert your site not to business category but on regional section of the site directories. Beside region try to hit the city if available.
• Local backlinks – Visit local city sites and forums. Try to get backlink from them. Somewhere you can simply comment certain page or answer something on forum, but somewhere contact the administrator for backlink. You can give him romantic dinner for two in exchange for backlink.
• Buy banners on local sites which are pointed to your sites. Don’t worries if they are nofollow, Google insist that paid backlinks have nofollow attribute.
• This one is most important. Get listed on Google Local Business on this link http://www.google.com/local/add/analyticsSplashPage. This will ultimately list you at local search on Google and it will even show a map where your restaurant is located in the city. Do note that for this step you need to have address on given place since confirmation is done by real mail.
• Restaurant review sites – Use this list to submit your restaurant on review. Those guys will come test your restaurant, they will give you a grade and in their review backlink to your site. Try to impress them, since good review will mean more real visitors directed by those sites.
• Social Bookmarking – When you start social bookmarking campaign then always mention your city name in descriptions and tags.

Beside this steps, other steps are same as for any other seo job, make buzz, submit your restaurant related articles to article directories, comment on local people blogs with your restaurant name and link, be active on restaurant and food oriented forums…

Used stationary bikes are exercise equipment quite similar to bicycle but with different goal. Instead of passing distances they aim to help people to stay in fit condition. There are many types of stationary bikes, but mostly varioys models differ by resistance mechanism. Used so as new stationary bikes can have magnets, belts, hydraulics or different mechanic versions of resistance. Mostly they have board computer called ergometed for basic stat functions.

Used stationary bikes can be bought everywhere, with easiest way of looking at offers on ebay or some other auction sites.

Beside training used stationary bikes are keywords of newest seo contest by Promo Junkie forum, and as anticipated  I joined in with some site and now try to build some meaningful and valuable links.

Before starting to promote yourself through various social media sites like Facebook or Twitter, you should know that lousy done Social Media Marketing (SMM) will just eat your investment without real return of investment. However in cunning hands Social Media will bring you unthinkable amount of traffic, and we all know that traffic on internet means money.

There are two ways how can you do successful SMM campaign.

First one is to hire professional company to do it for you. If take for example Seop.Com we will see that they offer very catching Social Media campaigns. Advantage of using company is that they are already trained to get you relevant visitors from Social networks, which is the hardest part in this story (relevant visitors are must since only relevant niche visitors will convert into sales or clicks).

Other way is to do it yourself. There are few basic tips if you are personally building your social network:

• don’t call every single person you know (we need relevant visitors)
• help and contribute (don’t use social network to shamefully promote yourself, for example if you are on Digg then don’t bookmark only your pages, point is in sharing so don’t be afraid to link to other sites and blogs)
• connect with people from your niche by looking over the net for appropriate blogs or looking who responds and like your links
• be active (don’t just post links, comment other people efforts also)
• use videos (videos share is dramatically improving over the time, make how to videos, niche specific videos)
• use provocative content (this is relative but point is to get reaction)
• don’t use only one social network bring your business all over the net

Some of the most known social media networks are:

• digg
• facebook
• twitter
• myspace
• youtube
• flickr
• panoramio
• my.opera
• reddit
• del.icio.us
• technorati
• stumbleupon
• linkedin

Find niche communities and start being active there. For example if your niche is a garden oriented then googling will get you to the site as gardenweb.com, or if you are webmaster you will end up on NetBuilders or Warrior forums.

Social media marketing will not only get you traffic and valid visitors but will in many cases improve your serp and seo rankings.

Because of backlinks. Main thing is that from link directories you can get enormous amount of backlinks. However some of them are not anymore good backlinks and will be disregarded. Hence to find good directories like for example are yahoo yellow pages and business directory, you should watch on some directory basic characteristics.

Main things to watch about your directory are:

- Every site accepted

- Google page rank

- Traffic

- Directory indexed

- Are links “dofollow”

If every site is accepted that means directory is probably considered by search engines as a spam link farm. If directory has PR 0 and it is old, then it can be penalized for selling links. If you put your link on such directory, then it is possible Google will penalize you too. Is there traffic on the directory (check alexa, compete and similar sites) if no, then probably your link in directory will not gave you any traffic at all. Is directory indexed? If no then it is maybe penalized. Are links in directory dofollow? If not then you don’t have any use in term of SEO from them.

Now if your directory list is compiled based on this five points, your list has value, and backlinks from those directories will have real SEO value.