We talked already few times on this blog about effectiveness of different off page SEO strategies and link building and we always concluded that article marketing is one of the most effective link building methods if not the most effective…
Now we will talk a little bit about why is article marketing so good for your ranking and why sometimes its not.
First we need to know that article marketing is done by two simple steps, first, creation of article and second, article submission to article directories. Creation is simple, you sit, write an article about given topic until you cover it. Then you insert your resource link and that’s it. Next step is submission of that article to your favorite article directory. Now most people here make first mistake, they submit same article to more and more directories and with each duplicate your article is less useful to people. Keep your articles on each article directories unique as possible… Some directories will even refuse just copied articles…
Now after your unique article is approved, see what we get…
First your article is submitted to site which has certain amount of authority. That authority will be enough for your article, to rank somewhere at Google. After ranking it will start to give you highly targeted traffic over your backlink in it. Highly targeted traffic means conversions and that is what we all finally are looking for.
Writing the relevant articles over time puts your site and you as an authority in the field. Why? Because you have knowledge about the niche, and you are showing that knowledge to the masses. Search engines are also among that masses, and once search engines will figure out that your site have knowledge and that you are giving it around, so in the end site will rank better. That means more highly targeted visitors and more conversions.
Simply, article directories are giving you opportunity to show your knowledge, something social bookmarking or directory backlinks can’t give you. It’s a different way. On social bookmarking users will say: that site is good, that site is relevant. But in the article marketing you will get chance that those users start telling that around.
All magic is in knowledge and relevant content and because of that article marketing is and will be highly effective link building strategy.
References:
Article syndication experiment
Article marketing
Before starting to promote yourself through various social media sites like Facebook or Twitter, you should know that lousy done Social Media Marketing (SMM) will just eat your investment without real return of investment. However in cunning hands Social Media will bring you unthinkable amount of traffic, and we all know that traffic on internet means money.
There are two ways how can you do successful SMM campaign.
First one is to hire professional company to do it for you. If take for example Seop.Com we will see that they offer very catching Social Media campaigns. Advantage of using company is that they are already trained to get you relevant visitors from Social networks, which is the hardest part in this story (relevant visitors are must since only relevant niche visitors will convert into sales or clicks).
Other way is to do it yourself. There are few basic tips if you are personally building your social network:
- don’t call every single person you know (we need relevant visitors)
- help and contribute (don’t use social network to shamefully promote yourself, for example if you are on Digg then don’t bookmark only your pages, point is in sharing so don’t be afraid to link to other sites and blogs)
- connect with people from your niche by looking over the net for appropriate blogs or looking who responds and like your links
- be active (don’t just post links, comment other people efforts also)
- use videos (videos share is dramatically improving over the time, make how to videos, niche specific videos)
- use provocative content (this is relative but point is to get reaction)
- don’t use only one social network bring your business all over the net
Some of the most known social media networks are:
- digg
- facebook
- twitter
- myspace
- youtube
- flickr
- panoramio
- my.opera
- reddit
- del.icio.us
- technorati
- stumbleupon
- linkedin
Find niche communities and start being active there. For example if your niche is a garden oriented then googling will get you to the site as gardenweb.com, or if you are webmaster you will end up on NetBuilders or Warrior forums.
Social media marketing will not only get you traffic and valid visitors but will in many cases improve your serp and seo rankings.
There are some situations when best SEO companies and top positions on Google, Yahoo or Bing will not raise your site income. Simply because you can’t handle all needed keywords since there can be a hundred or thousands of appropriate buying phrases. In that moment you need to consider paid PPC (pay per click campaigns). Basically you as a advertiser pay only when visitor click on your ad. Your ads are being placed on other site by relevant keyword phrases so you are getting highly targeted visitors which you aim to convert. Since visitors are highly targeted conversion is much easier then visitor who stumbled at your site from some unknown source.
Now another problem emerge, since most of small business companies are not expert in PPC campaigns, lot of their money get wasted on bad visitors, or they pay visitor way to much. Also bad phrases choice will never be shown in top sponsored results and you will lose best possible conversions.
In this moment companies like Nett Solutions came in. With wise targeting and experience with PPC campaigns (Adwords, Yahoo Publisher Network) these companies manage to take top sponsored positions very easily. This is very important since competition on mentioned network is enormous. Millions of webmasters are aiming top phrases in goal of conversion. Some phrases are so saturated and has prices to xxx$ figures. PPC campaign companies input their experience and practically save your money. Publishers get more relevant visitors for less money. Only thing these company usually needs are your keywords, your site and your budget, all other is managed by them, yet still you have complete report on their efficiency.
Usually their provision is small price to pay when looking to the results and long term savings.
When SEO is not enough go with PPC.
Yahoo Store is a service from Yahoo Inc. that give it’s users (internet retailers, small business owners, etc…) opportunity to create a simple online store with all needed options, order making and payment processing on easy and simple way.
However most of the Yahoo Store users stuck on one simple step – yahoo store promotion and marketing. Every Yahoo store with proper marketing can achieve bigger traffic which will mean more sales.
Yahoo Store Marketing consists of few simple steps which you or your seo company would need to do and achieve
- Yahoo Store onpage search engine optimization
- Yahoo Store offpage search engine optimization
In step one, you will need to optimize your Yahoo Store keywords, images, text links, name of products, description of products, so they become more relevant to the products which will automatically make them more relevant to Google and other search engines. This will need to involve some keyword research.
Second step is offpage optimization, where you will need to make external page (probably best solution is a blog) where you will wrote daily about your Yahoo Store updates. But you need to remember that this blog will need also onpage and offpage optimization. Beside this, standard link building campaigns will need to be included (article promotions, press releases, directory submissions and similar). If you are still not satisfied with the achievements and number of sales, then smart PPC campaign would be also wise choice.
With these small tips you should be able to figure out how to get bigger profit from your Yahoo Store.
