So your restaurant just got brand new web site and you want to rank locally on search engines in goal of getting more visitors and in the end real guests. Local ranking and restaurant marketing is usually easier to get and maintain since local competition is lower then global.
Beside regular promotion here are some things you should additionally do:
- Site directories – Insert your site not to business category but on regional section of the site directories. Beside region try to hit the city if available.
- Local backlinks – Visit local city sites and forums. Try to get backlink from them. Somewhere you can simply comment certain page or answer something on forum, but somewhere contact the administrator for backlink. You can give him romantic dinner for two in exchange for backlink.
- Buy banners on local sites which are pointed to your sites. Don’t worries if they are nofollow, Google insist that paid backlinks have nofollow attribute.
- This one is most important. Get listed on Google Local Business on this link http://www.google.com/local/add/analyticsSplashPage. This will ultimately list you at local search on Google and it will even show a map where your restaurant is located in the city. Do note that for this step you need to have address on given place since confirmation is done by real mail.
- Restaurant review sites – Use this list to submit your restaurant on review. Those guys will come test your restaurant, they will give you a grade and in their review backlink to your site. Try to impress them, since good review will mean more real visitors directed by those sites.
- Social Bookmarking – When you start social bookmarking campaign then always mention your city name in descriptions and tags.
Beside this steps, other steps are same as for any other seo job, make buzz, submit your restaurant related articles to article directories, comment on local people blogs with your restaurant name and link, be active on restaurant and food oriented forums…
Have you thought about automating the article submission process? Well, you can do so something called article submission script. It’s basically a PHP server script that used to make the process of article submission simpler. Some can automate the selection of directories and filling the forms for you automatically. You can store your bio info there so that it can pull that data up whenever it submit your article. This can be a huge time saver, especially when you need to do a lot of submissions.
With the help of an article submission script, you can easily submit hundreds of articles to hundreds of directories in a few hours instead of days. And the end result is identical to manual submission, if you have picked a good script! Trying it first before you make the purchase make sure it is the type of script you need and has all features you looking for. Not every submission script is built the same way. Some would allow you to customize it, change the directories, save your bio info in the database and some will even fill in security code for you.
One down side of using such tool is that the directories are normally limited and there are foot prints of these. They will work ok for the time being, but as the technology get better, the search engine might be able to detect these foot prints and devalue these links from the directories. But nobody knows when that day will be, so you should be fine as long as you don’t spend days doing article submission and have other methods along with this one, then you will be ok. With all that said, article submission and marking has been around for a long time and it’s proven to work for many website owners, including the top marketers who are making over millions per year.
Inactivity is death for SEO and optimization efforts if you are dealing with the niche where you can’t get natural traffic or if you have to strong opponents that you cant take overtake. One month of inactivity will ruin backlinks you built over few months. Here is example. This entry had almost 17k backlinks month ago and maybe 130 visitors daily. I was inactive for less then a month. I stopped link building, I stopped adding useful articles. (more…)
I just rewrote all my template h1 and h2 tags. As I mentioned here earlier, h1 h2 h3 tags need to comply with this rule for example (read complete onpage seo article)
But on this site that was only true for frontpage. All other subpagescontained big mistakes. Since every subpage on the site is not targeting our keyword Sulumits Retsambew, it is wrong to have on all blog entries Sulumits Retsambew in the <h1></h1>tag, and then blog entry title in the <h2> tag.
It is strange to give same <h1> and title tags to every page of our site. <h1> tag is very important and we need to target with it, specific subpage keywords. Most of the blogs today have their header or main logo wrapped in h1 tag. Then what happens? They add hundred of pages or posts (for example) and what you get? You get hundred of pages on your site that are targeting wrong keyword, hundred of pages that are pointing to your logo or name of a site as a main keyword. If search engine can think, they would defiantly say that you are a logo freak. Every blogpost has a title, title that must be relevant to the content of the same blogpost. <H1> must be related to the content of the given post. That is natural thing to do. If this post is about <h1> tags then why should title and h1 tags be “Sulumits Retsambew”?
After changing this, your blogposts will have much higher weight for given topic. With this single change you will rank far more higher in serps then usual. For those who are interested for the exactly the same <title> and <h1>, I am not sure what to say. I preffer to have them similar but not the exactly identical.
Since I still hold the first place, then obviously my methods do the job. Notice that I learned all this stuff by reading DP, Net Builders and various other forums, and so as from my personal experience. Here is few search engine ranking tips how to get higher positions. Probably all contestants know this but anyway I must write something 
. Also I mentioned most of these things in some of my previous posts, but here we go again.
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Many people think that onpage seo optimization is not important. They are wrong. Onpage seo is very important, maybe not as offpage seo, but defiantly close.
What you need to watch when doing onpage seo optimization? I usually watch on things bellow. They are not mentioned by the priority, I always do them all.
Keywords. You can’t aim to be on first position on Google if you don’t have any targeted keyword mentioned on your site. You need to have keywords in your meta tags, title, then h1, h2 tags… Don’t bother yourself with keyword density. Just read the text aloud and until it gets awkward you don’t have too much keywords. (more…)
