Should a Freelance Web Developer Use Templates

It’s natural when you are seeking to hire a web design service to insist that they create a design unique to your business. In other words, many potential clients cringe when the service presents them with a catalog of pre-fabricated templates to use as a basis for their proposed website. But it should be emphasized that templates are only a basis from which the design service will build from and your site will still have its own personality when finalized.

Design from scratch will always cost more. Not every small business desiring a web presence has the budget to pay for a custom design project. Also, for some web developers or designers, creating custom websites exclusively may result in decreased profit margins. Decreased profit margins affect the ability of a design firm to continue operations and perform future support for existing clients. Therefore, by offering a combination of template and custom designs, they can provide pricing to fit all types of clients and ensure the sustainability of the design firm’s business.

They know that good templates have already been through tests. Testing can be a very time consuming, therefore expensive for a freelance web developer working from home and frequently the time expended ends up costing the client more than what they can afford to pay. So usually, templates have already been implemented with other clients and the bugs have been worked out. When a web developer use template for clients, they add value by creating a site that has already been proven to be reliable and able to give the client a cheaper price.

Many freelance web developers offer their own rich inventory of templates to choose from. Quite often, a client seeks to hire a web developer and doesn’t know what he or she wants. So this is a great and fast way for the client to see the possible results before parting with any money. When a developer has an extensive catalog to choose from, it can direct a client into identifying the look they desire. This makes the process much simpler for both the client and the web developer.

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