What is SERP?

After showing my contest entry to my girlfriend, she noticed somewhere on the page term SERP. I know you all know what SERP is, but there are plenty of other webmasters that maybe don’t.
SERP is acronym for term Search Engine Results Page. Some people wrongly refer, as Search Engine Result Position. It is basically search results page returned to you by the search engine, for given term (red colored area on the image bellow). Given results page can contain other elements such as sponsored listing (in our given case from google.com, we can see adwords listings in the blue area, above the SERP results). Many search engines cache their results for better performance. SERP refreshing can take significant amount of times, in some cases it needs to pass few days or even few weeks before SERP is refreshed, so don’t worry if you don’t see any fast changes.

How these SERPs are generated?

They are generated according to relevance and page worth in search engine eyes. Algorithms for determining page relevancy are almost always well kept secret. But if you stick with this formula you can’t fail:

Good original content + healthy and good links = Good position.

This means that you need to write content for people, not search engines. Good original content will give you visitors, visitors will spread word about you and they will help you to get healthy and good links. Bunch of links will mean that people talk about you, and that will give you worth and authority in the search engine eyes.

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